Danielle Cote

The classes that a studio offers are the product. It is not a tangible item that someone pays for, puts in a bag, and carries out the door. It’s an experience that the team begins to create from the very first touch point. Whether that’s corresponding via email, a phone…

This was originally posted on August 12, 2025. 12 years ago, I was in Spartanburg, South Carolina with an amazing group of women for our Pure Barre Training Team Orientation. We were brought onboard to lead trainings out of the new East Coast Training Center to support the continued expansion…

This was originally posted on April 17, 2025. This Sunday I hit my 10 year mark of working full time in fitness. 8.5 of those years were spent with Pure Barre. WJ Partners had acquired Pure Barre back in 2012. I had began working part-time in August 2013 when a second Teacher…

This was originally posted on March 7, 2025. You can have it all and do all the things… until you can’t. Until the universe, or your body, tell you to slow the f down. Everything’s important. Until it isn’t. Being a “yes person” can feel gratifying until the very next…

This was originally posted on February 7, 2025. Every Friday morning my brain is on overdrive. But, every Friday for 50 (ish) minutes my brain turns off the color coded calendar, endless to do list and general madness of the world. While the music alone could probably block out a…

The above is a piece of art that a family friend did based off a drawing my sister had done. Text on an Instagram reel on January 3rd: Somehow grief continues to hit you when you least expect it. And while time and time again you try to convince yourself…

I often think about the woman you’d be today. I wonder where you’d be and what you’d be doing now. I am sitting here trying to picture what you’d be like at 31 and everything you would have done over the past 13 years. I’ve watched your friends follow their…

“You never get a second chance to make a good first impression.” – Will Rogers And while that is absolutely true, if we are willing to give it another chance, we may have the opportunity to encounter something (or someone) really fantastic.  With most things we experience, there are numerous…

This was originally posted on November 27, 2022. Last night I dropped a battery operated candle and it shattered all over the kitchen floor. I stared at the tiny pieces of glass that varied in size. The larger pieces would be a bit easier to pick up. And while I…

This was originally posted on December 19, 2021. had intended to post on here the same day that I had posted on my personal IG account, but that clearly did not happen, so here we are! Our intent can be incredibly different from our impact. I spend a lot of…